Redesign Rewatex

In this main project, we created a fictional brand history as well as a brand identity for a company from the GDR, which actually didn’t survive the fall of the Berlin Wall. We decided to rebrand the company called “Rewatex”. “Rewatex” was a laundry service which also offered laundry collection and delivery service.
scope: brand positioning, brand identity, web design

uni project 2018
teamwork with Svenja Schulz
Rewatex Redesign New Clothing Bag

01 laundry bag

02 animated logotype

Rewatex New Design Laundry Bag

03 original design

The challenge of this project consisted of getting to know the brand while defining a target group, researching the current competition, defining the position of the brand and develop a strategy before creating a design.
Rewatex Mood Board

04 mood board

Rewatex Folded Clothes Pattern Lines Main Design Element

04 patterns

05 website

Rewatex Web and App Design

06 app

Clothing Label

07 clothing label

Rewatex New Design Clothing Box

08 clothing box

Rewatex New Design Clothing Packaging

09 clothing packaging

Rewatex Public Poster

10 outdoor advertisment

Rewatex Public Advertisment Car

11 outdoor advertisment

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