Spreepark Berlin Corporate Design
The Spreepark Berlin was an amusement park in the Plänterwald in Treptow-Köpenick. It opened in 1969 and was the only leisure park in the GDR. After the fall of the Berlin Wall they experienced economic difficulties. The Spreepark had to close in 2002 and since then it is a lost place which still attracted many people. In 2014 the State of Berlin bought the park so they can renew it. Berlin wants to transform it into a public park where topics such as art, culture, and nature will be combined. The history of the amusement park will start an exciting dialogue with contemporary art and culture, surrounded by the nature reserve of the Plänterwald.
For this project, a corporate design is needed. Even though this is a real brief and we were in touch with the client Grün Berlin this project was developed independently from the client.
scope: brand positioning, corporate design, print media, brand film
uni project 2019
teamwork with Svenja Schulz