Surfside Backpacker

When I traveled along the Great Ocean Road, I stayed in the Surfside Backpacker. I already stayed in many hostels. Quickly, I realized, this place differs greatly from all the others. Instead of having one big building it has some smaller houses. Also, there is no sight of big hostel kitchens or big shared bathrooms. Instead, there is a cozy common room with an amazing ocean view. It had an amazing home-like atmosphere which was very nice and comforting after living in hostels for quite some time. I wanted to modernize their visual communication and give it a new modern and fresh look which suits more to their main target group: young travelers.
scope: logo design, branding, web design

personal project 2019

01 logo

The new visuals comprise a new logo that also represents its name, a structured website, and print media like business cards and official letterhead. The colors are fun, playful but yet calming.
Surfside Backpacker Business Card

02 business card

03 website

Surfside Backpacker Website Book A Room

04 website book a room

Surfside Backpacker Website Book A Room

05 website book a room

Surfside Backpacker Mobile Website

06 mobile website

Surfside Backpacker Mobile Website

07 mobile website

Surfside Backpacker Neon Signs Outdoors

08 neon sign

Surfside Backpacker Keyrings

09 keyrings

Surfside Backpacker Letterhead

10 letterhead

Surfside Backpacker Merch Tote Bag

11 merch bag

Surfside Backpacker Apollo Bay Australia Postcards

12 postcard

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