When I traveled along the Great Ocean Road, I stayed in the Surfside Backpacker. I already stayed in many hostels. Quickly, I realized, this place differs greatly from all the others. Instead of having one big building it has some smaller houses. Also, there is no sight of big hostel kitchens or big shared bathrooms. Instead, there is a cozy common room with an amazing ocean view. It had an amazing home-like atmosphere which was very nice and comforting after living in hostels for quite some time. I wanted to modernize their visual communication and give it a new modern and fresh look which suits more to their main target group: young travelers.
scope: logo design, branding, web design
personal project 2019